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Research papers

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019
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Citation

Munroe-Faure and Galan (2019a, November 10). Evolving public health England's approach to behaviour change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evolving-public-health-england-s-approach-to-behaviour-change


Research papers

Using linguistic coding to explore the way advertisements in press and TV communicate

The paper describes a research project which explores some aspects of the way advertisements in press and television communicate - as seen from the perspective of the consumer. Special emphasis is given to the technique used to handle the vast...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Guy Consterdine, Colin McDonald
June 15, 1976
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Citation

Consterdine and McDonald (1976a, June 15). Using linguistic coding to explore the way advertisements in press and TV communicate. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-linguistic-coding-to-explore-the-way-advertisements-in-press-and-tv-communicate